Operation M.O.R.E. was created in 2010 by the ASMBS Foundation to raise Monies for Obesity Research and Education. Fundings from the Operation M.O.R.E. campaign helped kick-start educational programs, awarded research grants and supported advocacy initiatives regarding the obesity epidemic. The goal of Operation M.O.R.E. was to raise $5 million within the first five years and $10 million within 10 years to ensure the needs of the ASMBS and its members.

Through individual and corporate contributions, Operation M.O.R.E. raised $925,000!

Operation M.O.R.E. 9%
We have big dreams and the only way we can make them come true is through a continuous process of fundraising. We want as many members to contribute as they can, at whatever dollar amount they can afford. Big donations are important, but even a lot of small donations can make a very big difference.

Dr. Raul Rosenthal, Past President, ASMBS Foundation
The ASMBS Foundation is for the benefit of our members, but we cannot exist without the support of our members. We need to do a better job explaining the important work we do so members make contributing to their foundation more of a priority.

Dr. David Provost, Past President, ASMBS Foundation